White Label Sportsbook – Market pricing adjustment. Click the picture for a better resolution.
The rule-based system allows operators to create and customize rules that can change the odds in real time as they get published by our data feeds providers. From this module, odds can be customized and changed using our proprietary rule-based odds adjustment system. There is also the option to limit or offer various bonuses to accounts by changing the odds in favor or against a certain user.
In order to completely understand how the odds adjustment system works, please read the following example:
Let’s assume that for the soccer market you want to have more competitive odds. In this case you will need to decrease the odds making them more appealing to bettors. This task is done by adding a rule through the odds adjustment system. This rule will impact all soccer markets lowering the odds by a certain percent set by the operator. Furthermore, we might want to change the odds for a particular league that maybe is not so popular and we want to attract more bettors for that particular market. We accomplish this by creating a new rule that will impact only our selected market. Operators can increase or decrease the odds on any sport, league, event, type of bet or market.
This is the best option for managing the odds without having to go through each of the bet lines manually which is an impossible task since our sportsbook software covers more than 100.000+ bet lines daily (depending on the season).